Remove cold outreach
Spend time on selling, not prospecting
Prioritise winnable deals
Attribute pipeline more accurately
Allocate budget on known impact
Reveal the person behind the signal
Because there are four big barriers in the way of the signals opportunity.
Not all signals are created equal – or relevant to you.
Or in any way appropriate for your sales culture.
Many ‘high-value’ signals go missing because they sit in hard-to-collect silos.
Take this scenario as an example:
“I read your post, you may be useful to know”
I’ll follow you on LinkedIn
I’ll send you a connection request
“Your content theme resonated, but I’ve no time to act on it now”
I’ll follow your LinkedIn page
Some signal collection workflows can be AI driven and automatedbut many of the important ones can’t.
All signals need to be curated and QA’d to ensure your sales teamis working effectively.
Acting on high-value signals – not drowning in low-valueprospecting admin.
There are many new SaaS platforms in the signals space
but they are platforms – designed around a martech vendor’s playbook
not a strategy based on your unique workflows and culture.
Or do you want the problem solving by a team of B2B marketers, well-versed in your Go-to-Market strategy, delivering a ‘done for you’ service?
