How does Signals as a Service work?

Buyer intelligence at your fingertips

how does Signals as a Service work?

Get notified

“Who has entered our buying cycle?”

  • Email
  • LinkedIn profile
  • Phone

Intelligence reports curated by signal strength:

  • Rich insights to enable informed conversations
  • Pre-prepared comms drafts for highly personalised outreach
  • Enriched data to reduce prospecting admin
How does Signals as a Service work?

Interrogate the data with AI

“What is happening in our buyer universe?”

  • Summaries
  • Patterns
  • Insights
  • Trends
  • Predictions

Immediate answers to questions, such as:

Where?

  • Where are our winnable deals?
  • Which of our target accounts are showing spiking interest? In us? In our category? In our competitors?
  • Which stalled pipeline opportunities are showing signs of life again?

Who?

  • What is this individual’s real role in the buying group?
  • Which competitors have they been talking to?

What?

  • Which content topics have resonated the most with our audiences?

When?

  • When should we focus our efforts on this account opportunity?

How?

  • How do we craft our proposition around what they really care about?

How are signals delivered?

AI and automation for efficiency.
Humans for nuance and craft.

1

Raw signals

Collected

From across the buyer universe using best fit tools.

  • 6sense
  • apify
  • bombora
  • Dreamdata
  • Factors.ai
  • Fibbler
  • highspot
  • influ2
  • lead forensics
  • NetLine
  • PhantomBuster
  • Salesloft
  • StackAdapt
  • Sumble
  • Trigify.io
  • zoominfo
2

Meaningful signals

Curated

Into a customised strategic framework

  • Low
  • Medium
  • High
  • Invisible
  • Visible
Organisation
organisation
individual
Individual
  • 1st Party
  • 2nd Party
  • 3rd Party
3

Actionable signals

Revealed

For review and action

  • meta
  • chatgpt
  • claude
  • ibm

AGENTIC AI

DEPLOYED for contextual insights

DATA

CHECKED and QA’d

DATA model

CONFIGURED to GTM requirements

  • airtable

By a team of

  • Strategists
  • Researchers
  • Data specialists
  • Writers
  • GTM engineers

Signals as a Service

End expensive guesswork. Act on buyer signals.

A done-for-you service – powered by AI, executed by B2B strategists.

We collect your raw signals, curate the meaningful ones, and act on these signals for you.

See it in action
act on buyer signals