FAQs

What are the main use cases for Signals as a Service?

Whole of GTM

  • How can we end expensive guesswork across our all our Go-to-Market activity?

Programmes and campaigns

  • How can we underpin our next campaign with next level insights and intelligence?

Projects

  • What warning signals tell us clients are at risk of churn?
  • What relationship equity do we already have with target accounts?
  • What else can we do with this new capability…?

What is the business case for Signals as a Service?

  • If you are spending valuable time on prospecting admin – there is a business case.

What is the level of commitment?

  • Rolling monthly service – no annual contracts.

Can activity be scaled up?

  • Yes. You can test the water with an initial portfolio of signals.
  • Once you see the value is realised, activity can be scaled up to your defined goals and budget.

Will this require an internal resource to manage?

  • No. Signals as a Service is designed to be low-touch. 
  • A 45-minute kick-off session will enable us to define the strategy and build the configurations, workflows and integrations.

Do I need to get IT involved?

  • No. Most signals are collected from the public sphere.
  • Many of the third party signals are collected via Contentology’s own martech subscriptions.
  • Any recommended additional tools will be in line with an understanding of your GDPR and infosec policies.

Will this require training?

  • No. This is a service designed to remove the usual headaches associated with new marketing technology.
  • No painful tab hopping between multiple platforms – just one simple log-in.

Signals as a Service

End expensive guesswork. Act on buyer signals.

A done-for-you service – powered by AI, executed by B2B strategists.

We collect your raw signals, curate the meaningful ones, and act on these signals for you.

See it in action
act on buyer signals